I’m a non-technical founder. I had to hire devs from Upwork. The frontend is using Vue.js and our backend is using Laravel. However, to validate our idea we used Webflow for our landing page, Zapier and ActiveCampaign.

I think the hardest thing about building a SaaS is nailing your ideal customer profile and then providing enough value to those customers so they don’t churn. I’m still overcoming this challenge, but what’s working for me is constantly talking to our customers.

The biggest lesson for me is: don’t build something for everyone. Pick a niche. Get really specific and build for that one customer type.

If you don’t do this, especially when starting out, it becomes 10x harder to find your ideal customers and your messaging and value proposition will suffer.

Thanks for sharing your story with us, Jelani!